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Roxanne Joyal is a visionary social entrepreneur, acclaimed women's empowerment advocate and a leading figure in sustainable development. As the founder and CEO of &BACK, Roxanne has redefined ethical consumption through her Fairtrade coffee company that supports women growers worldwide.
Joyal's notable achievements include the establishment of Bogani Cottages and Tented Camps in Kenya, a pioneering project designed to serve as a rejuvenating home base for volunteers. This success led to the expansion of her model to Rajasthan, India, with Araveli Retreat, and to the Ecuadorian Amazon with Minga Lodge and Reserve. Through these ventures, she launched an artisans program that has empowered over 1,500 women in Kenya’s Maasai Mara, providing them with sustainable income opportunities.
Joyal's distinguished educational background includes a degree in international relations from Stanford University, a law degree from Oxford University and a clerkship at the Supreme Court of Canada. Her accolades include a Rhodes Scholarship, an honorary doctorate from Nipissing University in 2012 and the Order of Canada in 2017. She has also been recognized twice as one of Canada’s Most Powerful Women by the Women’s Executive Network.
